Services
Polaris Research offers a focused set of competitive intelligence engagements, designed for different levels of depth depending on the decision in front of you.
Ways to work with Polaris
Not every decision requires the same level of analysis. Some situations call for a fast external view. Others need deeper market understanding or ongoing visibility. Each engagement type is designed around a specific decision.
01
A fast, structured view of your competitive landscape — who you're actually up against, how you're positioned, and where you're likely losing ground.
02
FlagshipA deeper analysis of market structure, competitive dynamics, and the strategic positioning options available to you. Built around a specific decision, with clear implications throughout.
03
Continuous tracking of your market — competitor moves, emerging players, and shifts in positioning over time, with clear signals on what actually matters.
The flagship engagement
Delivery: 7–10 working days
A structured competitive intelligence report covering your market landscape, key competitors, positioning dynamics, and strategic implications. Built from primary and secondary research, with explicit confidence levels and actionable observations throughout.
Designed for founders, operators, and investors who need clear intelligence fast — without the overhead of a large consultancy or the shallow output of a market research platform.
Market landscape analysis
Market sizing, growth dynamics, demand drivers, and segment breakdown. Context before competition.
Competitor intelligence
Deep dives on key players: business model, pricing, capability, go-to-market, trajectory, and strategic vulnerabilities.
Positioning analysis
How the competitive landscape maps against your offer. Where white space exists and where it's illusory.
Emerging competitors
Adjacents, platform consolidation risks, and early-stage entrants not yet in your primary competitive set.
Strategic observations
Specific, directional implications for positioning, pricing, and product investment. A point of view, not a list of options.
Structured intelligence report
Full written report with sourced evidence, documented methodology, confidence levels, and revision rounds included.
When to commission the Brief
Competitive intelligence pays off most when a decision is imminent and the cost of getting it wrong is meaningful. These are the situations we see most often.
How it compares
Buyers of research typically weigh three alternatives. Here's how they differ on the dimensions that matter.
| Analysis depth | Speed | Price | Actionability | Independence | |
|---|---|---|---|---|---|
| Polaris Research | ✓ | ✓ | ✓ | ✓ | ✓ |
| Big 4 / Strategy firm | ✓ | − | − | ∼ | ∼ |
| Freelance analyst | ∼ | ∼ | ✓ | ∼ | ✓ |
| Research platform | − | ✓ | ∼ | − | ∼ |
Get started
Tell us what you're working on. We'll confirm scope, timeline, and whether the fit is right — before any commitment.